I.Objective:
Creating image content for #elementXAnmolJewellers for uncut bridal jewellery
II. Process:
Term coining-
Selcouth is defined as unfamiliar, rare and yet marvellous. The closest way of describing how a bride feels during the course of her marriage. We wanted to project this ‘selcouthly’ feeling every bride goes through.
Interpretations-
The quintessential red ‘joda’ that a bride wears at her pheras were picked for the first look. For the evening look a deep blue gown was selected to show the transitioning of moods. More emphasis was laid on the eyes through darker shadows & a well- defined structure to emote the selcouthly feeling. The location picked was very spacious and yet with some interesting textures & chandeliers to ensure we could throw the spotlight entirely on the drama of thetwo looks.
III. Concept note :
Only a bride knows that feeling of unfamiliarity mixed up with sheer amazement. See how we recreate that emotion with the help of the most scintillating uncut pieces from Anmol Jewellers.
IV.Credits:
Blogger & co-production : Element By Krishna Talesara
Brand featured : Anmol Jewellers & JADE by Monica & Karishma
Photography : Rohan Pingle
MUA : Priya Todarwal
Hair : Rashmi Bhagat
Location Courtesy : The Third Floor
Videography : Palak Jain
Creative conceptualisation, co-production & direction : Every Last Detail.
