I. Objective
To connect with and build a community with like-minded people that believe in the same ethos as them.
II. Process
We decided to establish their pillars and express their vision and goal as a brand in the form of content, collaborations and more. Here are some ways how we went about it:
Content Buckets: We dissected various content buckets representing the beliefs and what they stand for such as sustainability, plastic-free movement, clean beauty.
Collaborations: We collaborated with various bloggers and affiliates who shared a similar mindset like Sublime Life and garnered content for the same.
Up close & personal: We created a Know Sublime category where in we shared how Sublime Life has a brand is making efforts towards a greener future.
III. Result
Content: Creating a daily mix of generic, interactive and educational content on skincare, haircare and sustainability we helped grow our interest audience for our brand.
Engagement: Creating a balance between our content buckets, we created a balance between generic, educational and interactive content, leading to expand our engagement rate.
We grew their engagement rate by 46.58% in 1.4 years
We grew their follower growth by 11.7% in 1.4 years
Followers: We distributed our content in the form of videos, reels, engaging stories as well as promotions to garner new followers to our initial niche audience
IV. Credits
Client: Sublime Life
Image Source: Every Last Detail, Gopi Vadsak