Aithérios :
Term Coining-
Aithérios means “of or pertaining to the upper air”
Aitherios is an ancient Greek word from which the word ethereal has been derived.
Ethereal means belonging to the heavens that seems not to be of this world. The jewellery at hand was so distinguishable, bold and timeless that ethereal seemed the best way of describing the pieces.
Interpretations-
It was shot it a setting to with velvet couches, vintage mirrors & narrow passageways so that jewellery is accentuated with the setting and is not lost in it.
A royal blue outfit with a big trail was used to ensure that the drama of the mood is maintained.
Dramatic eyes & bold lips were used to bring out the mysterious heavenly element.
The music used is also instrumental & non commercial so it seems not wordly.
Concept note-
If you’re looking for jewels that are distinguishable & out of the world then you’ve found yourself a heavenly match!
Credits -
Client: The Shaadi Shopper, Mishikaa Parakh
Brand featured : Mehta Brothers Jewellery
Photography & Videography: Aditya Mistry
Hair & Makeup - Mausam Gandhi
Creative conceptualisation & art direction : Every Last Detail.